Bold Hide is a mobile application for iPhones and Androids that enables a user his or her complete privacy by offering encryption protection for calls, messaging, and all personal and private information such as photos, videos, call logs, contacts, and so much more.  

Uniquely designed iconography sustains easily understandable icons covered by the same ones with lower opacity putting forward the idea of hiding, secrecy, and desired privacy. It was created not only to help simplify the digital user’s journey but mainly to back up the applications’s characteristics. Every icon is unique and it describes the functions, is understandable, and is user-friendly. 

The logo is assembled of two parts first being a big and bold letter B behind which letter H is hiding – a style that is found throughout the whole design helping to create a seamless brand experience. 

The palette of blue and its shades is chosen to highlight the security and trustworthiness that the application provides. 

This trendy design was created from scratch. Its name and imaginative design attract the user’s eye helping Bold Hide stand out in the infinite sea of other providers in industry. Instead of focusing on excessive description in writing, a unique iconography that delivers the message loud and clear to the user was created. It was important to focus on understanding the users and creating the visuals that would communicate the core message of the application: Private things stay private. 

The goal with this particular design was to create a recognizable symbol that encapsulates the spirit of the Bold Hide and then broaden it across the whole digital design to deliver a clear message to users about what the application and its features are all about.