Steel Construction New Zealand is the voice of New Zealand’s diverse steel construction industry, and it promotes the benefits of steel solutions in building and infrastructure projects. 

SCNZ plays a pivotal role in supporting the industry as it strives to grow through innovation, investment in technology, and market development.

With 500 members nationwide, it represents the whole supply chain, from manufacturers and steel products to distributors, fabricators, designers, detailers, galvanizers, and paint and building supply companies.

With a strong focus on fostering business and technical excellence, Steel Construction New Zealand provides the industry with advice on the latest in steel design trends and standards, networking opportunities, and representing views to key industry and government decision-makers.

In order to highlight the connectivity the SCNZ brings to the construction market, the basic graphic element used was a triangle. In the same way, that SCNZ connects the different parts of a construction project, we can observe that diagonals at the construction site form triangles that keep the structure standing and stable. Additionally, in the same way, the SCNZ acts like a net, in a technical sense triangles appear in the isometric sketches. Triangles serve to create diverse dynamic compositions. 

Typography and color have been combined to further enhance the stability SCNZ offers to the steel construction industry. 

The basic graphic element, the triangle, offers consistency and at the same time flexibility across an array of applications, from trade show exhibitions to smaller touchpoints and digital experiences, which create a strong visual identity.