{"id":327,"date":"2023-11-12T21:06:14","date_gmt":"2023-11-12T21:06:14","guid":{"rendered":"https:\/\/www.aleksandar-gacic.com\/?page_id=327"},"modified":"2025-07-21T16:15:04","modified_gmt":"2025-07-21T16:15:04","slug":"vesper","status":"publish","type":"page","link":"https:\/\/www.aleksandar-gacic.com\/index.php\/vesper\/","title":{"rendered":"Vesper"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001.jpg\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_001-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">Since 2007, Vesper Marine has led the world with innovative marine devices and apps that make advanced features intuitive to use.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">Vesper Marine has revolutionized marine communications with the launch of Cortex, a marine VHF radio with touchscreen handsets, integrated AIS transponder, and remote vessel monitoring and control.<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">With almost 15 years of experience, Vesper has developed a suite of communication products and solutions for power, sail, and workboats, including the award-winning Cortex system.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008.jpg\" alt=\"\" class=\"wp-image-379\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_008-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">The simple design for Vesper Marine cuts down on the idea of marine life and communications. The technical, yet elegant design was created to carve out a distinctive visual identity and make Vesper Marine recognizable not only for its revolutionized innovations but also by image.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002.jpg\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_002-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">The idea of wave &#8211; common for both marine and communication, was used to create a simple graphic brand world. A more positive turquoise color is helping to differentiate the Vesper from other naval products while still matching marine colors<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003.jpg\" alt=\"\" class=\"wp-image-371\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_003-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005.jpg\" alt=\"\" class=\"wp-image-373\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_005-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006.jpg\" alt=\"\" class=\"wp-image-375\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_006-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">The extensive visual brand language now rolling across the brand\u2019s many communication channels, is cut in three weights, and deployed across physical, print, and pixel applications. &nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007.jpg\" alt=\"\" class=\"wp-image-377\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_007-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010.jpg\" alt=\"\" class=\"wp-image-385\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_010-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011.jpg\" alt=\"\" class=\"wp-image-389\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_011-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\">The brief on the Vesper project was to showcase a combination of Vesper\u2019s technical properties and serenity of the marine life.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009.jpg\" alt=\"\" class=\"wp-image-382\" srcset=\"https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009.jpg 2400w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009-300x200.jpg 300w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009-1024x683.jpg 1024w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009-768x512.jpg 768w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009-1536x1024.jpg 1536w, https:\/\/www.aleksandar-gacic.com\/wp-content\/uploads\/2023\/11\/Vesper_009-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2007, Vesper Marine has led the world with innovative marine devices and apps that make advanced features intuitive to use. Vesper Marine has revolutionized marine communications with the launch of Cortex, a marine VHF radio with touchscreen handsets, integrated AIS transponder, and remote vessel monitoring and control. With almost 15 years of experience, Vesper [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","pgc_sgb_lightbox_settings":"","cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-327","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_page\"] [class*=\"ct-container\"] > article[class*=\"post\"] {--has-boxed:var(--true);--has-wide:var(--false);background-color:var(--has-background, var(--theme-palette-color-8));--theme-boxed-content-border-radius:3px;--theme-boxed-content-spacing:40px;--theme-boxed-content-box-shadow:0px 12px 18px -6px rgba(34, 56, 101, 0.04);}","tablet":"[data-prefix=\"single_page\"] [class*=\"ct-container\"] > article[class*=\"post\"] {--theme-boxed-content-spacing:35px;}","mobile":"[data-prefix=\"single_page\"] [class*=\"ct-container\"] > article[class*=\"post\"] {--theme-boxed-content-spacing:20px;}"},"google_fonts":[],"version":6},"page_structure_type":"default","content_style_source":"custom","content_style":"boxed"},"_links":{"self":[{"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/pages\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":39,"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/pages\/327\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/pages\/327\/revisions\/1257"}],"wp:attachment":[{"href":"https:\/\/www.aleksandar-gacic.com\/index.php\/wp-json\/wp\/v2\/media?parent=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}